E-commerce has revolutionized the way that people shop for consumer goods. Since the option to purchase items over the internet was first introduced to the public in the mid-1990s, online shopping has skyrocketed to staggering proportions.
Business-to-customer (B2C) e-commerce made up
of all sales in the United States
of of worldwide sales in 2017,
amounting to $2.3 trillion (USD).
Shopify is a enormous, well known company. Not just because of their amazing product, big and talented team, and neat business model. It is important because it is giving tens of thousands of retailers around the world the possibility to offer and sell their products online. In just a few seconds, in a short, intuitive and flawless process, anyone can have an online store ready to sell, integrate it with hundred of services and optimize the site with thousands of apps.
Shopify mission today is making things easier for all of their merchants. Shopify model is simple: if their merchants business evolve well, theirs will evolve too.
There is a big difference between having a vision and executing it. In the case of Shopify, that distance is almost cero. As part of their involvement with the community, they are constantly developing new tools and solutions. Shopify gives their clients (merchants) the power to suggest and implement new innovative solutions and ideas while using their platform, with the objective of delivering a better service to final clients.
This is the case of Shopify Ping, an app to allow merchants and their clients communicate in a more effective, easy way: sharing links, offers, products descriptions and more. This is accomplished by acting as a hub where client inquiries coming from different communication channels like Messenger, Chatkit and more to come, are grouped into a simple and user friendly UI. Here merchants have the possibility of supporting their clients into solving their needs.
Ping also offers the opportunity of working with Kit in a more efficient way. It is a free virtual employee that helps merchants boost sales and create brand awareness by managing marketing campaigns.
Moove It’s collaboration with Shopify was smooth and productive from the start. Sharing the same Scrum management framework and agile software development approach, the partnership has been natural and effective.
Ping was successfully launched in June 2018. Since then, Moove It has continued to work with Shopify’s team to add more features to the app, both on-site in their San Francisco office and remotely.
Our involvement has been profound. This experience is one of the first times -if not the first- that Shopify hires an agency as a developer partner. Shopify'’s objective was getting people to work full time in their San Francisco office. That was partly accomplished; onboarding process were executed onsite: with team members traveling from Argentina and Uruguay, working for several weeks side-by-side. Then, transitioning processes where fluent and consistently executed. Our goal was to reach a point in which being physically together was not strictly necessary. Moove It’s team now spends part of their time on-site, but most of it, working remotely.