Moove It is now Qubika. For more information, visit our new website
Visit Qubika

Organizing a charter helicopter at the touch of a button


How we re-created private helicopter charter services using Design Thinking and technology

HeliFlite has been the elite private helicopter service for the East Coast for over 25 years. They have served various locations across the eastern seaboard such as the Northeast and South Florida, and has accumulated over 55,000 safe flying hours.

hearth icon

HeliFlite came to Moove It to create a better experience for people wanting to use their charter services. We built a digital solution that allows individuals to check the price of a flight, book it, and then pay in a safe and timely manner.

Design Thinking

Design Thinking is an innovative and methodological approach to problem solving. We used the Design Thinking process to allow us to see HeliFlite’s service from the point of view of their customers.

Design thinking

A customer's emotional journey

To understand people’s thoughts and feelings when using HeliFlite’s services, we conducted an analysis of people’s emotional journey, and what goes through their mind.

user journey

Researching the
different user personas

We conducted extensive research to understand the emotions (and frustrations) of the different groups of people that use HeliFlite’s technology. This included both customers as well as employees, such as the helicopter booking operators.

the user
the operator
check icon

Creating a unique brand

We worked on creating a clear and unique brand that customers would easily recognize and remember. As part of this, we used a design system to ensure consistency and ensure it would be scalable and maintainable across different platforms.


A consistent design system

The design system is a tool that not only gives consistency to the product, but also creates an efficient relationship between the design team and the development team since they all start from the same guidelines and definitions.

design system

Atomic Design

Creating a scalable design

We work from particular elements up to the more general ones, in order to create an entire universe full of atoms, molecules, organisms and systems.

how it works

Our approach to prototyping

Our approach starts by creating a low fidelity mockup or wireframe to provide a visual representation of the application. We then move onto creating mid and high fidelity prototypes.

Approach steps
Approach steps
Approach steps
Approach steps
Approach steps

Bringing everything to life


Following the initial work of Moove It’s Design Studio in research, analysis and prototyping, we brought in our Mobile Studio to bring everything to reality.

mobile studio

Our Mobile Studio’s objective was to create the best booking experience possible, transforming a legacy process that would take days into four simple steps on any mobile device. It was essential that passengers could do everything from choosing their destination to paying for the flight, all within the app.

Rapid development with our React Native template

We built the app architecture using the Studio’s React Native template, adjusted to Heliflite’s needs.

react mock

Using React Native allowed us to quickly build the app for both Android and iOS platforms.

We continue to support HeliFlite's app, offering solutions and suggestions to constantly improve the user experience.

Customers can now

dollar icon

Receive a quote for a trip

tick icon

Accept or reject quote

wallet icon


helicopter icon

Remain updated on travel status

What they say about us

Land Id
Steve Roberson
Managing Partner

“Moove It has been an ideal partner with our business. Their ability to work within our budget, adjust to our ever-changing product development priorities, and provide innovative and thoughtful solutions has been a large part of our success.”

Annik Ragsdale
Senior Quality Engineer

“The team is composed of motivated and talented developers, who work to efficiently deliver excellent solutions.”

Sebastian Romero

“Moove It has been able to successfully deliver a top quality product in record time, while assisting us in other aspects of our business such as product development, marketing and branding.”

Catapult Health
David Michel
President & CEO Catapult Health

We were looking for resources with high level of skills, that are very good strategically as well as tactically, and that’s what we found with Moove It. Our team here doesn’t think of Moove It as a third party contractor but as a part of our team.

We make sure every step of the process is aligned to our values.

Strong Relationships

We build strong, trusting relationships with our clients and encourage close bonds among our team members.

Quality over Quantity

That’s the key to our philosophy. We strive to deliver the best service and create the highest quality products.

Team over Individuals

We are great team players. We believe that great things can only be achieved through a strong, sustainable, and professional team.

Passion and Commitment

We are passionate about our work. We are enthusiastic about the work we do and the products we help build.

Happines and

We are committed to continuously improving ourselves and developing our potential.

Want to
with us?
Contact us