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Case Study


Product Discovery, Design, and Development for a Fintech startup
Founded in 2019
Raised 2M
iOS & Android
bucksapp mockup

The client

Sebastian, one of the founders of BucksApp, went through tough times. As a graduate from Babson College in Wellesley, Massachusetts, he faced financial distress numerous times, as did many of his friends and classmates. His experience inspired him and Percy to fund a startup that helps students get small advances to alleviate their cash flow problems and build their credit score. They chose Moove It to turn their idea into a mobile app solution for students in the United States.
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Needs Assessment

The Challenge
Lending providers in the United States face daunting regulations and requirements before they can set up for business. Moove It was hired to generate a detailed and feasible product plan that helped Bucksapp validate its business and product ideas before making the investment decision.
  • Empathy Map / Proto Persona
  • User Journey Map
  • Current User Flow
  • Competitive Analysis

Statement &

When BucksApp came to us, their goal was to disrupt the micro‑lending space. Understanding the business rules, opportunities, and constraints, was critical for both teams in order to refine ideas and then land on the best way to solve them.
  • Brainstorming & Affinity Mapping
  • Proposed User flow
  • Feature Prioritization
  • Low Fidelity Wireframes


We designed the mobile app to provide a simple, uncluttered user experience that centered around making loan requests simple. UX design drove the process of writing requirements into a usercentered specification.
  • High Fidelity Mockups
  • Clickable Prototype
  • Visual Brand Identity
  • Design Assets
bucksapp mockup
man with boxes

Technical Assessment

In order to assess the feasibility of BucksApp’s tech architecture decisions, our technical team built functional proofofconcepts (PoC) and deployed them in a staging server. They helped the client select the right combination of third-party services for processing loans and payments.
  • System’s Architecture Specification
  • ProofofConcept
  • Tech Feasibility Assessment
  • Integration Costs

Project Level Estimation & Software Development

We provided a project level estimate that allowed BucksApp to forecast the project timeline, team composition, and investment requirements. All the artifacts resulting from our product discovery services are owned by our clients, so they can be handed off to any agile software development team. Our work could have ended right there. However, BucksApp decided to utilize Moove It’s software development services to build their app.
  • Product Roadmap
  • Team Composition & Roles
  • Agile Requirements
  • Project Level Estimation

Features & Highlights

bucksapp mockup
expense tracking
Expense Tracking
Users can record transactions and track their balances– both at the bank and in cash. They can set up recurring expenses for regular outgoing payments.
In-app suggestions
The app evaluates the user’s spending habits so they can improve their financial behavior on the go.
The app allows users to spend smarter. They can set a limit for each category and set an alert when they are close to exceeding their budgets.
Credit Score
We added integrations with Equifax for data reporting and Experian for data verification. Users pay on time and build their credit scores.

What our client says about us

bucksapp logo
"The BucksApp team has been working closely with Moove it for about a year now, and we can comfortably say that they have exceeded our expectations. They have been able to successfully deliver a top quality product in record time, while assisting us in other aspects of our business such as product development, marketing and branding. Equally as important as the final deliverable was the journey we took with them to get there. Their way of working is splendid, as communication is efficient and effortless. The team is always quick in responding and above all, is motivated to make us succeed. While we know our relationship has not come to an end yet, we still want to thank them for the progress made so far and the great relationships built."
Sebastian romero
Sebastian Romero

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