Delivering direct to consumer video at scale


The transformative power of technology is an undeniable fact of life, and nowhere is this more evident than in the area of entertainment. Back in the 60s when television was becoming the focus of family entertainment, watching TV meant an evening gathered around a large black box, awestruck by the technology that made it possible to see things unfold from the comfort of our living rooms.

With time came better shows, more genres and more content. But one thing remained the same: TV was still a big black box with rigid programming schedules. Then came the Internet, and with it, unprecedented freedom and a new definition of what it means to watch TV.

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Pioneering direct-to-consumer content on viewers’ terms The biggest transformation to TV can be summed up in one word: Streaming. Made possible by the Internet, streaming refers to sending content in compressed form over the Internet so viewers can watch in real time. And not just on a big black box, but via an ever‑increasing number and type of devices.

"Moove It helped us increase our team's velocity and capacity. Moove It engineers were able to catch up with our project's complex architecture and successfully integrate with our full-time staff."

Matt gelbman
Matt Gelbman
SVP, Software Engineering, Bamtech Media
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Pioneering direct-to-consumer streaming services

BAMTECH Media was at the forefront of this revolution, pioneering live event streaming long before high-speed internet was ubiquitous. With its first online broadcast of Major League Baseball games in 2002, BAMTECH set the pace for what is today the norm. Through its pioneering work in this space, BAMTECH developed unique solutions to challenges such as content compression, geofencing to ensure broadcasts stay within the parameters of existing licenses, and multi-application delivery at scale.

Today, BAMTECH is the leading provider of direct‑to‑consumer streaming services for a wide variety of content. Its content delivery platform supports millions of multi-platform subscribers and processes. BAMTECH also offers software development services to adapt its platform to different clients and requirements.

Moove It and BAMTECH: A working partnership

Since 2015, Moove It has been an integral partner of BAMTECH’s in the development and deployment of its services. Initially hired for a two-month project, Moove It was given the goal of improving backend services for BAMTECH’s main client application and helping to ingest and transform schedule data into BAMTECH’s data model. This trial period was an opportunity to evaluate Moove It’s technical capabilities as well as compatibility with BAMTECH’s in‑house team. Impressed by what it saw, BAMTECH extended the relationship with Moove It for a much longer period.

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Going beyond software projects

Once on board, Moove It adapted quickly to BAMTECH’s processes and helped deliver significant gains in a short period. Going forward, the plan is to continue to improve the whole platform and its codebase, and resolve issues involving different components of the system. Our highly skilled senior architects go beyond helping with software projects, to developing high level strategy and sharing ideas which enable BAMTECH’s in-house team to consider improvements to existing processes and tools like Scrum, code quality, documentation, and the use of Jira for issue tracking at different levels of the project. In order to boost communication, collaboration and creativity, the Moove It team spends a significant amount of time at BAMTECH’s offices on a regular basis, ensuring that deadlines are met and ideas are shared with ease.


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An enduring impact on entertainment

The popularity of streaming services is evidence of the importance of BAMTECH’s work in this space. Moove It is excited that its expertise is helping to make this a reality. We believe that technology is a force for good and our focus is to keep working with companies like BAMTECH to make a real, positive impact on people’s lives through innovative technology.

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At Moove It, we believe that technology is a force for good; our focus is to keep working with companies like BAMTECH to make a real, positive impact on people’s lives through innovative technology.

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