Imagine an ultra-fast stream of data bits coming from different sources. Each bit contains information about an event that has just happened in the system. For example, information that a user has stopped the movie soon after it started, that someone received a 500 error, or that a TV show has been played 45 million times plus one.
In order to make sense out of the gigabytes of this user-centric time stamped sensorial data, Moove It partnered with Hulu to build an internal system that groups semantically-related information into indicators that are valuable to stakeholders in different company departments. For example, marketing might be interested in play counters broken down by audience type. These indicators help departments and people within the organization react to change, analyze trends, make long term decisions, and much more.